Instagram is being ushered out by the newest photo-sharing app. That’s right. Instagram out. BeReal in.
You download the app to your phone. At a random point in the day, you’re prompted to BeReal and are given a two minute window to take a picture. Using your phone’s cameras simultaneously you snap a picture of yourself with the selfie camera and your rear-facing camera takes a picture of what is in front of you.
Not a big deal you say? Here’s the twist. You can’t see the posts of your friends, family, or followers…until…you…post.
You can take a BeReal at any time but until you post it…BeReal just shows you a notification that you need to post. It doesn’t show you your friends’ posts until you contribute one.
Why is this beneficial? This eliminates the ability to lurk online. You can’t just open your app and look at pictures. You must participate to get content.
A lot of Instagram is staged. Even when you’re not participating in an active BeReal notification and just making a post, you have a two minute timer to snap the picture. So, if you can pull it together in two minutes by all means stage it but that’s still a challenge.
BeReal doesn’t just have a public feed for users to consume and scroll through for days. It shows your friend’s content. That’s it.
For content creators, they can’t just stage something in two minutes and have the world see their content. They have to engage an audience in order to get the audience.
Tired of having an “insiders group” that gets distracted by Instagram Content Mills? They look at your stuff but there’s a sea of other stuff. When the A.D.D. kicks in it doesn’t matter how dynamic your post was, they have moved on to something else.
BeReal not only forces engagement by you but your user as well. They can’t see what you post until they post. This gives you an opportunity to engage with your customer in real life situations where they might be using your product.
We can see the value in it, but if you’re still struggling to see that value or have any questions about social media, drop a comment, or schedule a free consultation for your business.
Webbin' It said on June 30, 2022 @ 12:07 am
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