This post may annoy people. I apologize in advance.
Webbin’ It is aware and has felt the sting of algorithm changes made by Google. SEO people everywhere cringe when there is an update looming and often grumble through doing the work to change their content and structure to fit the freshly changed rules.
Webbin’ It has also had people express the flat out injustice it is when all the work is finished and now there have to be more changes. They have or have had someone work hard to get them to Page One and now they have to start from square one because they dropped to page five!
There is actually a really good reason for this. Hopefully, you are convinced by the time I am done.
Let’s be honest: people spend a lot of time trying to figure out ways around tasks rather than doing the work needed. It is these that drive the SEO community insane. Can you imagine spending double-digit hours working on your site, getting to page one, only to find someone took a shortcut and they’re right below you…or worse, above you.
Google has to keep up with the shortcut people. If they don’t, they fall short in their promise to give a great user experience to those searching Google.
By making changes to the algorithm they weed out those that did a quick fix and stole your hard work with it. As much as it doesn’t feel like it, Google is doing you a favor. By honing its algorithm Google rewards your hard work and makes it harder for those that didn’t do things the right way to escape through the lazy door again!
Aren’t you glad the America Online interface is long gone? For the longest time, Web Nerds spent hours trying to convince the die-hard AOL user that they could just visit a website and it could be okay. Nothing would explode!
See, web development is a thing. The changes to the web have dictated the way we use Google. As the web changes, Google has to make concessions for the way we’ll search for the things that change. Google also has to make concessions for the way people may search for your small business and non-profit within that change.
I want to point out that I have no real reason to protect Google. I am sure that they do just fine on their own.
However. hopefully, you see that Google isn’t out to get you. They are out to make sure your hard work is seen before an escape artist and that you are seen within the future of the web and all the ways it can change.
