Last week I told you about the SEO Clock and Google’s Clock. This week, we have two more that you need to keep track of. Remember, with all these clocks, you must watch all of them and keep a balance between all of them. Spend too much time focusing on one and another suffers.
Webbin’ It understands that you have a business or non-profit to run. If you’re responsible for the website among everything else, we know this can be a daunting task. Is SEO constantly getting pushed to the back burner because your ten-pound to-do list won’t fit into a five-pound day? You might consider using Webbin’ It’s SEO services to lighten your load! Take a moment to see what we offer.
A lot of people think that once you get your list of keywords and your content written for those keywords it’s like that Ronco Oven that Ron Popeil tried pushing on you when you were up too late at night: you have set it, so now you can forget it? Right?
Nope.
The reason is because search trends change.
That’s right: it is completely possible that people use Search Term A to find you and when you latch on to that it works for a long time. However, if searchers start calling your service something different or your product by a pet name, they may start finding other sites with Search Term B.
The clock you’re watching is how long it takes for a keyword to stay relevant or become irrelevant.
A good example is the search term “blog.” We didn’t start with the term blog in the first place; we started with the search term “weblog.” As weblogs grew in popularity and sites that offered hosting for weblogs began to pop up, we eventually made the authors of those weblogs “webloggers.” Now, while the authors didn’t necessarily take offense to the term of endearment, it did kind of sound like a cyber-lumberjack. Eventually, webloggers began calling their weblogs “blogs” and webloggers became “bloggers.” The terminology we use now was born.
So, if you had a weblog about weblogging set up for SEO using weblog and weblogging as search terms, you were still numero uno in your search engine results pages, but your site lacked traffic, essentially because your intended audience had moved on to a different term.
Therefore, monitoring search trends as part of our SEO services is considered vital to the plans we put in place with you. We want your fingers on the pulse of your audience, not running after them in hopes of catching up to them to bring them back.
That’s right. You have a clock that is about you…kind of. In search engine optimization there is a magical clock that exists in the SEO-verse that makes your site number one on any search engine for your primary keyword and every single secondary keyword that you have. It just takes a little typing, a sentence change here and there and, viola, you’re instantly search engine optimization champion of the world.
Brace yourself! This clock doesn’t work like that…so in this regard, this clock is mythical.
I have seen people, literally, change their website, save the change, and go to a search engine to see how far they moved up. If you do this to yourself, you will drive yourself crazy. If you wait a day to check, you might go crazy at a slower rate, but you will still make it to that classification.
Now, don’t get us wrong, good SEO will do its job and increase your rank, but it is not as instantaneous as clicking your save icon.
Google has a web crawler. This algorithmic cyber-spiderbot goes out to the internet and “crawls” sites, bringing the SEO information on keywords back to Google’s servers so that Google’s ranking system can decide if a site is relevant to a keyword. So, the only way that your site will instantaneously be number one is if, after clicking your button to save your changes, Google happens to crawl your site and rank your site as number one.
Since nobody wants you to lose your mind over SEO, let me tell you how you should treat this clock, which is heavily impacted by how patient you are with Google and your work. If you have Google Search Console enabled for your site, you can request that Google crawl your site. However, you are also limited to the number of times you can make that request. If you make a crawl request you can see a move upward in 2-3 days, but it won’t necessarily be a jump to number one.
There’s a tendency here to say, “I don’t see a good enough rank bump; I’m going to make more changes.” You do, and then you request a crawl, and nothing happens, or you drop in rank.
A good rule of thumb: Google tells you about how often a search term is used on that average in a month. That should be your measuring tool: not minutes, not hours, not days, but weeks and months.
Don’t change things because you only moved up one spot from yesterday or moved two spots down from three days ago. Stay consistent and Google will reward you for your consistency.
Want to know more about your site and SEO? We will answer your questions live on Facebook on January 3, 2019.
