It’s Time to Let the Big Blog EAT

You’re going to see some changes in the way Webbin’ It blogs, thanks to a Google Algorithm signal that has become an important one to follow.

What is Google EAT?

Google EAT is an acronym (or a mnemonic device if you’re learning SEO) that gives you guidelines on how to write main content for your site. When Google trusts you have this down, they begin to show your content to more people that are searching your keywords for that content. While Google EAT can apply to content, it can also apply to the author or author(s) of that content. That is what we’re going to talk about here.

E is for Expertise

Garrett Goggans of Webbinit.com is working on his doctorate. That is expertise. However, in addition, so would years of experience. That is where Ryan Flynt would come in. Ryan doesn’t have the paperwork, but he’s been at this web and SEO thing for a lot of years.

Whenever you write a post you should call on your expertise, but you need to do so in a concise and clear manner. The paragraph above wouldn’t qualify.

Garrett Goggans has a Master’s in Computer Science and has worked with HTML, CSS, PHP and other coding an programming languages for over 20 years.

Ryan Flynt has worked with HTML and CSS for over 25 years. In 2017, he was SEO Certified by BoulderSEO and has brought website traffic to all of the sites he worked with through solid SEO strategy and planning.

Now, those two paragraphs are what we’re talking about!

A is for Authoritative

Now that we have that established, most likely somewhere on a bio page that exists on the website, take that information and put that into every post where it is relevant. This makes your subject matter in relation to your expertise more authoritative.

T is for Trustworthiness

Building your blog post in this manner will allow the users of your site to feel safe enough to engage with the content on your website. It will show, as users stay and engage the content that has your authoritative expertise on display, that they trust what they are reading. Google, for lack of a better phrase, “eats this up.”