We’ve said numerous times that blog writing is a key part of any SEO strategy. This shouldn’t come as a surprise to anyone because we all know that Google loves relevant content, but so do consumers. More and more consumers are researching companies before choosing to purchase their product or service and blogs are a tool that can set you apart from the crowd.
According to seotribunal.com (just one of those things that SEO geeks like us read), 57% of marketers confirm that customers gained have been specifically from blogs. Companies that blog will receive more links to their website. Up to 97% more links in fact. That could be because over 400 million readers will view more than 20 billion blogs a month.
Yup. People read blogs, including your customers, which means if you are not blogging you could be missing out on converting millions of people into customers. Only you can determine what kind of a return on investment that may mean for your company, but I’d be willing to bet it’s a pretty penny.
“Hey, Webbin’ It crew. I’d like to blog, but I don’t know what to write about.”
First and foremost, you, as a business or non-profit, exist to solve a problem. Think about all the aspects of that problem and then list all the solutions to that problem. When you feel you have a saturated list of solutions, it is time to expound on those solutions. As you describe, in detail, why each solution works and… BAM! You just composed a blog post. At the end of the post, you can state that you provide that solution and how to reach you.
With this approach, you are establishing yourself as an expert in your field and building trust with your tribe. With this, you will not only be gaining new customers, volunteers, or donors but also building relationships that will keep bringing them back.
It’s true. Sometimes people just get sick of reading how great you think you are. The proof is in the pudding, actions speak louder than words, insert another witty saying here.
“…either write things worth reading or do things worth writing.”
Benjamin Franklin
This approach isn’t rocket science. Get out into your community and create something to write about.
Nothing says that a blog must be 100% be about your services all the time. Consumers also research companies that represent their values in addition to the products or service. This ties into determining your audience personas. Remember, we do not design a website for us, we design it for our visitors. The same holds true for your blog. The content of the blog must be meaningful to them.
Just to be clear. This doesn’t mean that you don’t discuss your products and services while hitting up the community. Find ways to tie the two together. You will be amazed at the reception you will get. Plus, like utilizing social media, it is yet one more way to expand the brand.
If by some sort of a stretch, you have exhausted the other two approaches, you can always just ask your tribe what they would like to see more of. This does two things. First, you are showing that you value the needs of your followers. Second, you give the much needed engagement to make a blog successful.
Again, writing a blog should be for, and about, your tribe and not the other way around. Getting their feedback will allow you to ensure that happens.
Still not sure what exactly to do with all this? Don’t worry, we can help you get your direction.
Webbin' It said on April 29, 2019 @ 7:56 pm
[…] Here I am very new to blogging and I can say I feel the pain of people who say, “write a blog!? I have no idea what to write about.” If you want to know more about getting started with blogging, and alleviating the anxiety, check out this post. […]