Keywords are important. However, just as important is the content that you put your keywords into. That means that you have no choice but to create content.
You can perfectly write about your business and perfectly spread out your keywords perfectly and to your credit, Google would reward you with a decent ranking. You celebrate! You have conquered the SEO task for your site.
You even see the benefits of your good SEO work with customers and increasing sales.
You let your site sit as-is because everything is perfect.
Over time you find customers aren’t returning. They don’t know about all your new products. They seem disengaged from you and your site.
Curiously, you check yourself on Google. You find your rank is down considerably. What gives?!
While you were running your victory lap, your competitors kept working on their SEO. They wrote blogs and created pages that supported their keywords by taking the time to engage their user and define some of the lingo they use on a regular basis. They then linked some of those pages to keywords in their existing content.
Google wants you to provide information to your users. You should be generating content on a regular basis. Otherwise, Google assumes you have nothing new to offer and begins to put sites with newer information ahead of yours.
Talk about a keyword in your main content. Give a definition. Give examples of a process. Then when you’re all done, link the page you just wrote in your main content.
Now we know that there will be resistance to this especially in regard to time management. The key here is consistency You don’t have to blog every day. But, can you do it consistently once a week? Once every two weeks? Whatever cadence you choose, just be consistent.
Users of your website do care about what you have to say; it is a fantastic way for you and your customer to get to know each other.
The takeaway from all of this is that SEO never stops. Even when your strategy is solid there is a way to improve. Move your ram up by building up, up, up, consistently.
