At Webbin’ It, we believe that the components of the web work together to give you the best web presence. While we constantly shout the need for solid SEO strategy, persistent use of social media, and great web design, there is also a trio of components that, if left untouched, can cost you part of your voice on the web.
As a matter of fact, if you can combine these well, you’ll find customers that spread the word about you, followers that recommend your blog, and 5-star reviews on your services, maybe even your website
But we have covered SEO and its importance. We could talk about it for pages and pages – and we have. But for this blog we’re going to assume you have done all that work, and your site is hustling up the results pages.
All that to say that SEO is a key component.
We’re glad you asked!
UI is your User Interface. This is the text your users read, the forms they fill out, the call-to-action buttons they click, the pictures you show them, and the color scheme you use, just to name a few.
This is part of your web designer’s job (and we hope you choose us). This involves a lot of aesthetic skill. Each of these vital components must match your branding and must not interfere with the delivery of your content, but amplify it.
UX is short for User eXperience.
Now, before we get into this let’s clear up where you might already be confused. By the definition above you might think that there is no difference. These are the two most frequently confused terms on the web.
UX is about your site’s function for your user.
So, in a nutshell, the UI is how your site looks and functions. UX is how well your site works using your UI and for your website’s users or customers.
This balance will always start with SEO. After all, how will your UI and UX be seen and used unless people can find you on the internet?
What happens after your user arrives at your site is determined by your UX fueled by your UI. Let’s take a look at how things could go and things should go.
Upon arrival to your site after searching for any of your keywords, the user should be treated to not only to the information they’re looking for in an aesthetically pleasing environment (UI), but any supporting information should be easy to find and a clear path to get there (UX).
If your user arrives at your site and is bombarded with things unrelated to their search because the information isn’t structured in a logical flow, leaving them confused. They won’t stay. Your UI may not create the dwell time to increase rank for that keyword.
Let’s say you have all the information in the world. If there is not a clear path to any other information you user originally searched you are literally leaving your user to sink or swim. A good majority of your users when left with this choice will just leave your site for one of the other search results they found.
They just increased your bounce rate, potentially lowering your rank. By going elsewhere and maybe finding what they needed easily, they increased the rank of a competitor.
Do your design research. Do your research on your site’s information. Let your UI, UX, SEO bring you the benefit of a web well-built.
