Kisha Hotchkiss said on March 30, 2019 @ 12:05 pm
I like this blog very much so much great information.
I should probably start by telling you that there are two search engine optimization rainbows. You have to do your On-Page and your Off-Page SEO. Now, we’ll talk about Off-Page SEO soon on Webbin’ It Wisdom, but the focus today is going to be on your On-Page SEO.
Mnemonic Devices are often used to help you remember something. Acronyms sometimes helped us remember the colors that made up the rainbow. Roy G. Biv, therefore, is famous.
Red, orange, yellow, green, blue, indigo, violet…Roy G. Biv.
For SEO, there are a lot of things to consider. So, for the sake of remembering, let me introduce you to the basic character of SEO, Natta Kragku.
Just like we broke down Roy’s name, let’s break down, Natta’s.
NAT stands for name, address, and telephone. Regardless of your off-page search engine optimization – which, again, we’ll discuss later – the bottom line is that you need to make sure that your business or organization name, address, and telephone number must be the same across your on-page and off-page SEO. While we’re not focusing on your off-page search engine optimization, you have to make sure that this information is the same across the board. It is paramount that where you’re going to share this information must match what is on your website. Your website is the on-page source for your off-page matches, so make sure that what you’re going to use is correct, all the time.
Your website is built around your target audience. Your NAT is where they find your brick and mortar or mail their donations. Your keyword research and keyword distribution…
[dramatic pause] FORESHADOWING [end dramatic pause]
…is built around the people you’re trying to reach with your website content.
This means you need to make sure you know your target audience.
A lot of people think that their target audience is everyone. Let me give you some examples of why this is not always true.
If you sell harmonicas, you don’t really want to reach everyone, you want to reach harmonica players or those who want to learn how to play harmonica. If you sell video tutorials on how to play the harmonica you want to reach people who want to learn to play the harmonica.
If your organization provides a basketball program for kids, your target audience isn’t everyone necessarily. You’re looking for people who want to donate to community causes, volunteer in their neighborhood, kids who want to attend a basketball clinic, and parents looking to get their kids on a basketball team.
Still not sure what exactly to do with all this? Don’t worry, we can help you get your direction.
As you can see, you can reach a target by analyzing what you and your website are intended for so you can narrow down exactly who you are trying to reach with your website.
By taking the time to think through your target audience, you pretty much have built a list of basic keywords. Use them! However, in addition, do your keyword research. Find out who is searching for what with the many online resources available for keyword research. You can expand on that list and begin writing your content using them.
Now that you have your keyword list, you can begin building your home page and other pages that support it. The magic happens when you find “the sweet spot” with your keywords and content. The sweet spot mean you aren’t keyword stuffing (using your primary keyword too many times), your site feels as though it is written with natural speech, and you’re spreading your keywords out so that there’s not too many in one particular portion of the page.
If you’re nice to Natta Krakd, she’ll be nice to you!
Join us for Webbin’ It Wisdom where we discuss everything you need to know about building a solid web presence.
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I like this blog very much so much great information.
Webbin' It said on March 23, 2019 @ 6:31 pm
[…] We’ve been talking about the multiple rainbows that lead to a bigger pot of gold in honor of St. Patrick’s Day. Last week, I introduced you to Natta Krakd, a mnemonic device that helps you remember the basics of On-Page SEO. […]