Ok. In my last post, I talked about Facebook and likened it to speed dating. This week I am going to discuss Twitter and liken it to whispering sweet nothings to your newly found love and vice versa. Let’s face it when you are starting out a relationship you want to know what each is doing at every second of the day. Twitter is the vehicle to make that happen.
I remember in my dating years the quick phone calls, texts, and other actins to simply say, “Hey! I was just thinking about you!” Twitter is the perfect avenue for doing that with your customers.
For all of those red harmonica players out there, we were just thinking about you and wanted to share our new line of mouth harps made especially for you.
XOXO Mr. Harmonica Man
You’re followers will be esthetic to know that you have been thinking about them this whole time and love you for it.
Any new couple will tell you that the key to a successful relationship is communication and the fact that you are on Twitter shows that you are ready to be a part of the conversation. Talking to your followers about the things they want to hear builds trust that you understand their needs and want to provide for those needs.
“But how do I know what those needs are?”
Ahhhh. Here is the kicker. Any conversation is a two-way street. You have to read and understand what your followers are saying. You have to show that you love them more than they love you. It’s what keeps them coming home at night.
Again, just like in any relationship, you will never avoid the occasional tiff and you can bet your bottom that they will tell their Twitter friends what you did.
“It really hurt my feelings when you mentioned the red harmonica players. You know my favorite color is blue.”
Never fear, you can overcome. First, defuse by using “I feel” statements then show them the love they deserve. I mean who doesn’t love blue? And the best way to cure the blues is by responding with a video of Papa Smurf playing a
Long story short the use of Social Media is not just a way to dazzle the world with your company through free marketing. It is a relationship builder and a gosh darn good one at that. They say the first year of any relationship is the toughest. That may be true, but at least you have the tools to make it through.
How have you used Twitter of customer engagement? C’mon! Don’t be shy.
