The Three C’s of Website Content

Why the Three C’s of Website Content?

I know you want me to get right to it, but before telling you why, you need to know what the three C’s of website content are before you know why.  I have included this blog in the Web Design category because your content has an impact on how your site is put together.

You must meet one of Ryan’s favorite bands.  They are The Wackids.  They are super talented.  Here’s a peek of them doing a cover of Surfin’ USA by the Beach Boys.

So, I’m sure you noticed.  They don’t play conventional instruments.  This might be why Ryan likes them so much. Ryan’s thinking is that they are amazing musicians regardless of the instruments in their hands.  

When it comes to your website, the three C’s of website content relate to this video quite well.

Content

Here’s the deal.  A lot of people design their websites around great graphics and photos.  The reality is that if your site centers around this design, you have to do twice the SEO work to get your page found on search engines.  In some cases, search engines may skip pages – even entire websites – because they look like an image gallery with no content to explain the context of the pictures.

So, yes, from the start, have content.  If your website needs to be image heavy, be ready to create content for it. 

Clarity

Straight up: gone are the days of putting your keywords in your content 100 times and having that spot on page one locked up.  Search engines want to see your keywords, but they want to see them used as someone would use them in natural speech.  For example, let’s say you sold transparent widgets. Would you ever talk to someone like this?

When you want transparent widgets, you want quality transparent widgets.  Because if your transparent widgets fail you have to buy new transparent widgets.  No one has time to wait for another shipment of transparent widgets.  You need your transparent widgets when you need your transparent widgets…

I hope not. 

There is a formula for the number of times a keyword needs to be used.  However, there’s also parts of that formula of where in the page you use it and others that apply.  You need to have those in mind.

Therefore, the need to be clear is necessary.  Don’t make sentences up for the sole purpose of using your keywords.  You have a website to make a statement.  Make it, but be clear.

Concise

Concise does mean to make your point but not be wordy.  There’s also a minimum number of words that needs to be in your content so that it’s considered relevant information.

Because of this conciseness is vital.  If you are writing and go on a tangent be ready to ax it and save it for a blog or social media post later.  Your content and your keywords have to work together.  There may be several things you must cover in your content.  If you’re not being concise in your content, be willing to go back to the drawing board and make a change.  Your rank on search engines depend on it.

Why The Three C’s of Website Content Are Important

It has a lot to do with the video at the beginning of the blog.  I’m not taking anything away from the amazing, talented musicians that are The Wackids.  But, if someone comes to your website and they don’t have a good picture of who you are because all you have are pictures, you’re not clear in what you say or you get to the point too late, it doesn’t matter how awesome your product or service might be, it looks like you’re playing with a kid’s toy…and that toy is your website.

We can help with that. Contact Kimberly, our super-duper, low-pressure account manager at kimberly@webbinit.com.  

Main Blog Page