At Webbin’ It we believe that your web presence is strongest when you take a balanced approach to your website, search engine optimization, and social media. You can read more about that here: The Webbin’ It Manifesto.
Recently, we received some feedback on our post regarding The Sacrificial Criteria, or speed sometimes being the killer of quality. It went something like this.
Speed will always have a place in the conversation, regardless of the project. Off the boss wants it in a particular time frame your plan has to come to fruition within that time frame.
We agree with that. However, the main point of that blog is the people in charge of the project communicating the amount of time it takes to complete the steps or milestones in that project in a realistic manner. This keeps the peace. This keeps the project moving.
Which brings us to the next topic of your web presence and a balanced approach.
Is this a fair scenario?
Improve your web presence. You have a website, and the social media accounts. You want to be found on the search engines.
You can improve your website design.
You can improve your SEO.
You can improve your social media strategy.
Make changes to just two.
This is where you begin to see the need for a balanced approach.
If you work on these two diligently…let’s even say hyper-diligently. Your site will, at some point, take a back seat to competitors and other sites who are active on social media.
“My Facebook does all my SEO for me. I make a post and send them to my super beautiful site and I’m golden.”
Yes. You’re golden to 35% of the internet. That’s globally, mind you. A stronger strategy would need to improve your SEO to reach the other 65%.
You can be found on search engines alright. Facebook and Twitter campaigns work pretty well. But some people get frustrated when they can’t find what they need on your site.
And here we see a number of vicious cycles. The hustle to compensate for these incomplete plans end up being the bane of your existence.
Don’t keep running in circles.
If you need help, Webbin’ It has your 6. Set up a consultation today and get started balancing your web presence rather web presence rather than keeping them dishes spinning.
judi slot via dana said on September 18, 2021 @ 7:29 am
Great article. I am facing some of these issues as well..