Withholding the Social Media Oil

Ryan hears it constantly.

Nobody I want to reach is on social media, especially not on [insert hated for now social media network here].

There tends to be two schools of thought when it comes to why people don’t want to be on social media.

It Involves Time and Effort

Ryan doesn’t sugar-coat much of, well, anything really, and he definitely won’t when it comes to social media.  Keeping in mind that here at Webbin’ It we believe that social media, SEO, clean web design and concise content all work together if you find yourself struggling to grow your online presence, and you’re not doing social media, here’s what he’ll tell you:

If you’re not going to put the time and effort into social media as part of growing your online presence, you’re withholding the oil from the well-oiled machine. Social Media is not always exclusively for talking to the people who already know you.  Social Media, when used correctly, is also for the people that haven’t met you yet.  Yes, it is one more task, but if you let your current customers interact with you on Social Media and let your potential customers find you there, you’re better for it.

Ryan Flynt, our resident social media expert

In the Webbin’ It Manifesto, we talked about the use of Social Media sites like Facebook, Twitter, and even Instagram being used as a search engine more often than Google.  If you’re not using Social Media platforms, you’re missing out on potential customers as a business and potential donors and volunteers as a non-profit.

Customer Service or Donor/Volunteer Horror Stories

Yes, there have been those.  There are also horror stories about dogs, cars, vacuum cleaners, tenants, and headphones.  The reality is that there are steps you can take on social media to make it so customer service issues are not taken care of publicly, all while documenting they’re being resolved publicly and possibly even giving you the ability to strike a good chord with someone interested in what you have to offer.

We’re going to have to do uncomfortable customer service from time to time.  We’re going to have to deal with donors or volunteers that are abrasive. From Ryan’s experience, a lot of times the horror stories you hear about customer service on social media going south centers around the company or organization having no plan in place to deal with those issues.  Putting a plan in place from the beginning eliminates that headache.  Sticking to that plan builds trust with your Social Media community!

Webbin’ It can guide you to build solid plans for all these things and more with Social Media platforms that fit your business or non-profit.  Contact us today for a Free Consultation!